Privacy Policy
Effective Date: 02/04/2026
Business Name: Upforce Solutions Pty Ltd
ABN: 58 695 996 706
Email: [email protected]
Website: www.upforcesolutions.com.au
1. About this Privacy Policy
This Privacy Policy explains how Upforce Solutions Pty Ltd collects, holds, uses, discloses and otherwise handles personal information in connection with its website, software platform, website build services, CRM and lead management services, automation services, communications features, hosting, reporting, payment handling, and related business operations.
We provide services primarily to contractors, trade businesses, and other business customers in Australia.
We handle personal information in accordance with applicable Australian privacy law, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
2. Who this Policy applies to
This Policy applies to personal information we collect or receive from:
website visitors
prospective, current and former clients
representatives, employees, contractors and authorised users of our clients
individuals whose information is submitted through websites, forms, landing pages, calendars, chat tools, CRM records, payment pages, messaging systems, call functions, or related tools we operate, host, support or configure
suppliers, contractors and service providers
anyone else who interacts with us
3. How we may handle personal information
Depending on the circumstances, we may handle personal information in more than one role.
In some cases, we collect and handle personal information for our own business purposes, such as responding to enquiries, onboarding clients, managing accounts, processing billing, providing support, administering our platform, improving our services, and meeting security or compliance requirements.
In other cases, we handle personal information as part of the services we provide to clients. In those situations, the client will often decide why the information is collected and used, and we provide the platform, tools, hosting, support, or related service layer.
Because our services can include websites, forms, calendars, chat tools, CRM records, payment pages, messaging tools, call functions and review-related workflows, the role we perform may vary depending on the service and data flow involved.
4. What personal information we collect
The personal information we collect depends on how you interact with us and how our services are used.
This may include:
name
business name
job title or role
phone number
email address
business address
billing and payment details
account and login details
enquiry details
quote request details
booking or appointment details
communication preferences
support request details
message history and communication records
call logs, voicemail, call metadata, or related call records where those functions are used
website form submission details
review-related records where those functions are used
website usage information
IP address
browser, device and analytics information
cookies, pixel and tracking-related data
any other personal information voluntarily submitted to us or entered into the platform by a client or authorised user
In some cases, we may also receive personal information about leads, customers, staff or contacts of our clients where that information is uploaded to, entered into, or collected through our services.
We do not generally need to collect sensitive information. If sensitive information is provided to us, we will handle it in accordance with applicable law.
5. How we collect personal information
We may collect personal information:
directly from you when you contact us, request information, request a quote, sign up, engage our services, make a payment, or otherwise interact with us
when you use our website, forms, landing pages, calendars, chat tools, portals, payment pages, or support channels
when you communicate with us by phone, email, SMS, webform, social media, or other digital channels
when our clients or their authorised users input, upload, sync, import, or otherwise provide information into the services
through cookies, pixels, analytics tools, logs, scripts, local storage and similar technologies
from publicly available sources
from third parties connected with our business, including payment processors, communications providers, software providers, hosting providers, analytics providers, identity or fraud screening providers, and contractors or advisers acting on our behalf
Where we collect personal information indirectly, we rely on the person or business providing that information to ensure they are authorised to do so.
In addition to this Privacy Policy, we may provide collection notices or privacy notices on forms, booking pages, chat tools, onboarding pages, or other collection points where personal information is requested.
6. Why we collect, hold, use and disclose personal information
We may collect, hold, use and disclose personal information for purposes including:
supplying, configuring, operating, administering and supporting our services
building, hosting, maintaining or supporting websites, forms, booking pages, chat tools, CRM records, messaging systems, payment pages and related tools
account setup, onboarding, billing and payments
responding to enquiries, support requests and complaints
facilitating communications, lead handling, quote requests, appointment booking and related workflows
providing service updates, onboarding messages, support notices, account notices, security notices and billing communications
sending marketing or promotional communications where permitted by law
improving our website, services, documentation, systems, security and user experience
internal administration, quality assurance and training
detecting, investigating and responding to misuse, fraud, unlawful conduct, system abuse or security incidents
complying with legal obligations, lawful requests, regulatory requirements and contractual obligations
protecting our rights, property, systems, staff, clients and business operations
We may also use personal information for related purposes that would reasonably be expected in the circumstances.
7. Service communications and direct marketing
We may send service, administrative, onboarding, billing, support and account-related communications in connection with our services. These communications may be sent by email, SMS, phone, platform notice, or similar channels where appropriate.
We may also send promotional or direct marketing communications about our own services by email, SMS, or similar channels where permitted by law. Where required, we will seek consent before sending commercial electronic marketing messages. Where required, our marketing communications will identify the sender, include required contact details, and provide a functional unsubscribe or opt-out method. We will honour unsubscribe and opt-out requests in accordance with applicable law.
Even where a third party sends communications on our behalf, we remain responsible for our own compliance obligations.
Clients who use messaging, email, SMS, review or follow-up functions through our services are responsible for ensuring that their use of those functions complies with applicable law and platform requirements, including consent, sender identification, unsubscribe, privacy and spam requirements.
8. Client-provided data
Where a client uploads, imports, syncs, enters, submits or otherwise makes personal information available through our services, that client is responsible for ensuring it has the right to collect, use, disclose and provide that information for the relevant purpose.
Clients are also responsible for the legality of communications they choose to send using our services, including messages to leads, customers or contacts.
Clients should ensure they have their own privacy documentation, collection notices and consent processes in place where required for their business and the way they use our services.
Where appropriate, and particularly where we process personal information on behalf of a client, requests relating to that information may need to be directed to the relevant client first.
9. Cookies, tracking technologies and analytics
We may use cookies and similar technologies on our website and related online properties. These may include cookies, pixels, tags, scripts, local storage, analytics identifiers, event-tracking tools and attribution technologies.
These technologies may help us:
operate and secure the website
maintain session functionality
remember preferences
understand traffic and performance
analyse how users engage with pages, forms and content
improve the website and user experience
measure campaign performance
support attribution, remarketing, or related advertising activities where used
Depending on the technology used, information collected may include IP address, browser type, device type, operating system, session behaviour, clicks, referral source, approximate location, and identifiers associated with a browser or device.
Where cookies, pixels or similar tools are provided by third-party analytics or advertising platforms, information collected through those tools may also be disclosed to or matched by those third-party providers for analytics, attribution, advertising, or related purposes.
You can usually manage cookies through your browser settings. Some third-party platforms may also offer their own privacy, advertising, or opt-out controls.
10. Third-party service providers
We use third-party service providers to help us deliver our services.
Depending on the services involved, third-party providers may support:
hosting and infrastructure
CRM and workflow functionality
forms, calendars and communication tools
telephony or messaging features
website delivery
billing and payments
analytics and monitoring
support and security
integrations and automation support
These providers may store, process, back up, transmit, analyse or otherwise handle personal information to the extent reasonably necessary for the service they provide.
Our provider arrangements may change from time to time as our business and services develop.
11. Disclosure of personal information
We may disclose personal information to:
our staff, contractors, advisers and service providers
our hosting, cloud, software, infrastructure, analytics, payment, communications and support providers
payment processors and billing providers
subcontractors and technical providers helping us deliver or support services
regulators, law enforcement bodies, courts, tribunals or government agencies where required or authorised by law
other persons or entities where the individual has consented or where disclosure is reasonably necessary for the purposes described in this Policy
We do not sell personal information as a standalone data product.
12. Overseas disclosure
Some third-party providers we use may store, process, transmit or access personal information outside Australia.
As a result, personal information may be disclosed to, stored in, or accessed from countries outside Australia, including the United States, India, the United Kingdom, France and Germany, and potentially other countries in which our providers or their subprocessors operate from time to time.
We take reasonable steps in the circumstances to ensure that overseas recipients handle personal information in a manner consistent with applicable privacy requirements.
13. Storage and security
We take reasonable steps designed to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure.
These steps may include:
access controls
authentication and permission controls
secure hosting arrangements
encryption in transit and, where appropriate, at rest
monitoring and logging
internal access restrictions
backup and recovery controls
incident response procedures
contractual controls with relevant service providers where appropriate
No system is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.
14. Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including service delivery, onboarding, support, billing, compliance, accounting, dispute resolution, security, backup and enforcement purposes.
For example, we may keep different categories of information for different periods, such as:
enquiry and contact records
account and onboarding records
billing and transaction records
support and communication records
technical logs and backup records
When personal information is no longer reasonably required, we may delete it, de-identify it, or securely destroy it, subject to legal, regulatory, contractual, technical, backup or legitimate business retention requirements.
15. Access and correction
You may request access to personal information we hold about you, or request correction of personal information that is inaccurate, incomplete, out of date, irrelevant or misleading, by contacting us using the details below.
We may need to verify your identity before processing a request.
Where appropriate, if we hold or process the relevant personal information on behalf of a client, we may direct you to that client in the first instance.
16. Complaints
If you believe we have mishandled personal information, you may make a privacy complaint by contacting us in writing using the details below.
To help us investigate, please include as much detail as you can, such as:
your name and contact details
the issue you are complaining about
when it happened
any relevant screenshots, emails, messages, or other supporting information
the outcome you are seeking
We may ask you for further information so we can properly investigate the complaint.
We will review the complaint and aim to respond within 30 days, or otherwise within a reasonable period.
If you are not satisfied with our response, external complaint avenues may be available, including the Office of the Australian Information Commissioner.
17. Data breaches
We will comply with the Notifiable Data Breaches scheme where required by law.
If we experience an eligible data breach involving personal information that is likely to result in serious harm, we will take the steps required by law, including notifying affected individuals and the Office of the Australian Information Commissioner where required.
18. Third-party websites, services and integrations
Our website, platform or communications may contain links to third-party websites, services or integrations. We are not responsible for the privacy practices of those third parties.
You should review the privacy policies of those third parties before providing information to them or enabling integrations.
19. Changes to this Policy
We may update this Privacy Policy from time to time.
When we do, we will update the Effective Date above and may also notify users or clients by website notice, platform notice, email, or other reasonable means.
20. Contact us
If you have a privacy question, access request, correction request or complaint, please contact:
Upforce Solutions Pty Ltd
Email: [email protected]
Website: www.upforcesolutions.com.au
